The return was always there. Now it’s visible.
A CRM and tracking transformation that connected Google Ads spend directly to confirmed bookings.
Mercury Alpine Chalets offers luxury ski chalet holidays in the French Alps, known for high-end, fully catered properties and bespoke customer service.
The brief
Mercury Alpine Chalets partnered with NovaStory to gain a clearer understanding of the commercial impact of their digital marketing, particularly how Google Ads activity was contributing to real bookings. With a high-value offer and a niche audience, they needed better visibility into ROI and a tracking setup that could tie ad spend directly to revenue.
The plan
As a luxury chalet provider in the French Alps, Mercury Alpine Chalets had invested heavily in paid search to attract affluent travellers, but lacked the tools to fully understand what was driving results. With no CRM integration or closed-loop reporting in place, they couldn’t track which enquiries turned into bookings, nor evaluate which campaigns or keywords delivered the strongest return.
That limited their ability to make informed decisions about budget allocation or campaign optimisation, and made it difficult to scale with confidence.
The result
NovaStory led a CRM and tracking transformation, building a robust system that connected Google Ads performance directly with backend booking data. We implemented enhanced conversion tracking, ensured reliable data flow between platforms, and mapped every lead to real revenue outcomes, giving the client full visibility into what was working and why.
Within three months, we uncovered a 16x return on ad spend, enabling Mercury Alpine Chalets to see clearly how their media investment was driving business performance. More than better results, the partnership gave them a strategic foundation to invest more effectively, optimise future campaigns, and grow with confidence.
Booked stays, tracked to the booking.
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