From enquiry to booked hours.
A campaign and operations rebuild that traced marketing all the way through to closed care bookings.
Consultus Care is a long-established provider of live-in care and nursing services in the UK, supporting families with high-quality, personalised care at home.
Hundreds of thousands in incremental revenue
The brief
Consultus Care approached NovaStory with a clear goal: improve the efficiency and effectiveness of their lead-to-close pipeline. While lead volumes were strong, there was limited visibility into how those leads converted into revenue, making it difficult to scale with confidence.
As a high-touch care provider in a competitive market, Consultus needed more than lead generation. They needed a partner who could align advertising with commercial outcomes, tighten the connection between media and revenue, and build a system that turned enquiries into booked hours, reliably and at scale.
The plan
Despite consistently strong lead volumes, Consultus didn’t have full visibility between advertising activity and downstream outcomes like closed revenue or client lifetime value. The journey from first enquiry to confirmed care booking involved multiple teams and touchpoints, but without a connected funnel or centralised data flow it was difficult to track how leads progressed, or identify which campaigns drove the most valuable outcomes.
Much of the process relied on manual handovers and siloed systems, which made it harder to follow up consistently, prioritise high-intent leads, or understand which levers were driving growth. The challenge wasn’t performance; it was visibility.
The result
We rebuilt Consultus’ campaign structure from the ground up, ensuring every part of the journey from initial click to qualified lead was aligned with real sales outcomes: refined audience targeting, campaigns restructured around clearer performance signals, and new measurement frameworks tied directly to commercial goals.
Operationally, we streamlined how leads were captured and handed off: forms redesigned to qualify intent, clean data passed directly into the CRM, and new automations to reduce manual handling and improve speed to contact. For the first time, the team could trace marketing through to closed bookings and understand which campaigns delivered the highest return.
The result: a measurable lift in lead quality and conversion, more confident budget decisions, and a return on ad spend of 11x, translating into hundreds of thousands in incremental revenue and a more scalable model for growth.
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