Creating new stories of growth for hospitality brands.

The performance partner for ambitious hospitality groups. We build campaigns optimised for booked covers, rooms and venues, with an insider's eye for how hospitality should be seen.

This is momentum.

Collaborating with hospitality groups and visionaries across global markets.

Why hospitality groups choose NovaStory

Hospitality from the inside

Our team grew up in hospitality: floors worked, services survived, openings delivered. We plan around your sites, seasons and service patterns, because we've lived them.

Performance with taste

Growth should never cheapen the brand. We bring an insider's judgement for how restaurants, hotels and venues need to be presented, in every ad, every landing page, every search result, so the work performs and the brand keeps its standing.

Incremental revenue, not clicks

The click was never the point. The booking is. Every campaign is planned against a trading objective: fill midweek covers, launch in a new market, own the season. We are obsessive about incrementality, the revenue you would not have taken without the campaign. That obsession sits at the core of every strategy we write.

When you work with NovaStory you don't buy ads. You get a performance team that understands how hospitality brands earn their place, and the set up to prove what every campaign brings through the door.

Introducing CoverStory.

A new way to connect paid media activity to the commercial outcomes that actually matter.

CoverStory is our proprietary approach to attribution and decision-making for hospitality groups, designed to cut through the noise of platform metrics and surface the activity actually driving qualified pipeline, bookings, and revenue. We're currently rolling CoverStory out as a bespoke service for selected partner brands, with a full product release on the horizon.

Be among the first brands to work with us on CoverStory before general release.

Areas of support.

How we plug in.

Paid Search

Be seen when it matters most. We build conversion-led campaigns that put your service in front of high-intent customers on Google and Bing, managing every step from keyword lists to ad copy, all aligned to your commercial goals.

Paid Social

We meet your audience where they spend their time. Our paid social campaigns combine data-driven targeting with optimisation that drives action, designed to build trust, capture leads, and scale what works.

Display

We create high-impact display campaigns that drive awareness and action. Whether prospecting new audiences or retargeting with precision, we use smart placements and strong creative to keep your brand top of mind.

Programmatic

We use programmatic to unlock scale with precision. From native to video, we media buy across the web to reach your audience at the right time, driving efficient growth without sacrificing brand control.

Tracking & Revenue Attribution

We design and implement the measurement infrastructure that connects marketing activity to real commercial outcomes. From enquiry tracking to platform integrations and attribution frameworks, we ensure you can see exactly what is driving demand.

Out of Home

We plan and manage out of home campaigns designed to support real trading objectives. From targeted local placements to broader brand-building activity, we ensure OOH is aligned with wider performance strategy.

Technical SEO

The technical foundation that lets your site earn and keep its rankings. Site architecture, Core Web Vitals, schema, indexation, migrations, and more.

AEO Strategy

Answer Engine Optimisation for AI search. We help your brand get cited in ChatGPT, Google AI Overviews and Perplexity and other AI models through structured content development, prompt-led optimisation and authority signals.

Web Development

Conversion-led website management and maintenance built to perform. Fast, accessible, with analytics, CMS and tracking baked in - built to support paid media and SEO from day one.

Full-Funnel Strategy

We build campaigns with the end in mind, from first click to final conversion, every stage is mapped, measured, and optimised.

Media Planning & Forecasting

We use data-led forecasting to plan spend, set expectations, and show you exactly what success could look like.

Campaign Management

We handle every moving part, audience targeting, creative testing, budget shifts, so you stay focused on the bigger picture.

Partner Media Activation

We work seamlessly with your internal teams or agency partners to activate high-performing campaigns. Whether leading the charge or slotting into a wider media mix, we ensure every channel pulls its weight.

Outcome Reporting

You'll always know what's working. We report on performance in a way that's clear, relevant, and focused on business outcomes, through your custom dashboards.

Channel Strategy Consultation

Not sure where to go next? We'll help you plan how to cut through the noise and identify where your next best opportunity lies.

Nine specialist disciplines, one unified team. Let us shape the full mix around your commercial goals in a discovery call or tell us exactly what you need.

Freedom to advertise anywhere.

Our strategies are channel-agnostic. We help you show up on the right performance platforms at the right time.

How we partner.

Your team, extended

Clear, proactive, close. We work like your in-house performance team: at WhatsApp distance, in your venues, around your trading calendar. Not a monthly PDF in your inbox.

Hospitality is home

We grew up in this industry, so we partner like people who've lived it. We plan around service patterns, show up for openings, and talk your language. When we say we understand a tough Tuesday, we mean it literally.

Accountable to the till

We report what the POS says, not what the platforms predict. When something isn't working, you hear it from us first, with the fix already in motion. Honest numbers are the foundation of every partnership that lasts.

We grow when you grow

Our first hospitality partnership started in one city, then became a global initiative based on measured success. That's the model for NovaStory. Get the best results, earn trust, and be the brand you think of when you think of growth. We'd rather grow deep with a few ambitious groups than shallow with many.

When you work with NovaStory, you don't just get campaigns. You get a partner who plans around your services, seasons and sites, and stays accountable to the revenue.

Work that pulls its weight.

A spotlight of recent campaigns across our portfolio of hospitality-led groups and brands.

Expertise backed by the platforms.

Before you get in touch.

What size brands do you typically work with?

From NASDAQ-listed public brands and large global groups to growing operators with a handful of sites. Size isn't the criteria - fit is. If we believe we can get your business results, we'll partner with you.

How much should we be spending on paid media?

Most of our clients spend between £10K and £150K per month on paid media, with our blended retainer and fee model covering strategy and planning, campaign management, client management, and reporting too. We'll always recommend a structure that gives campaigns enough fuel to learn and scale in a suitable timeframe.

Do you specialise in certain sectors?

Yes - hospitality (restaurant groups, members clubs, and boutique hotel groups), F&B e-commerce, premium commercial real estate and workspaces, and interesting service-led brands more broadly. We understand the buyer journeys, attribution challenges and growth patterns specific to these sectors.

How do you measure success?

Every campaign is tied to a commercial outcome - qualified enquiries, bookings, memberships, purchases, and revenue. You'll have a custom dashboard from when we launch your first campaign so you can see exactly what's driving pipeline, in line with your business KPIs.

What does onboarding look like?

Onboarding starts with a kick-off call structured around ticking off the quick wins and introducing you to how we work and what the first few weeks of our partnership should look like. It's designed to feel concierge level, so the transition into working with NovaStory feels seamless from day one. We believe onboarding runs both ways. We onboard ourselves to your business at the same time. Your team, your operations, your commercial priorities. So we genuinely understand how you work, and what matters most from both a cultural and performance standpoint. The first 90 days are about laying the foundations. Baseline performance established, the first round of tests live, and clear early signals on what's working. By the end of the period, you'll have a clear view of where the biggest gains sit and a roadmap for scaling them.

Can you work alongside our in-house team or other agencies?

Yes. We work as an extension of in-house teams and slot seamlessly into wider media mixes alongside creative, PR and other performance partners. Our focus is making our agreed scope of work pull its weight, while collaborating with every stakeholder as smoothly as possible.

How does reporting work?

A live custom dashboard from day one, plus monthly strategy reviews with your pod. Clear, decision-ready insight tied to your commercial goals.

What channels do you cover?

Paid Search, Paid Social, Display, Programmatic, Out of Home, and the tracking and attribution behind all of it. We're channel-agnostic, we go where your audience is.

Case studies